Today we have another article of tips and tricks for you. This time, we talk about social media. We synthesized some ideas about it in this little guide. At the heart of this guide are a series of articles published on Forbes (10 Dont’s of Corporate Social Medias and Introducing 10 More Don’ts Of Corporate Social Medias). We kindly recommend them to you. I hope they will inspire you!
#1 Not all social networks are suitable for your brand or business
Facebook, Instagram, Twitter, and LinkedIn – the most powerful social media tools. But each one of them is appropriate to different types of businesses and locations. For example, Facebook and Instagram are better for the young generation.
#2 ‘Advertising is the price companies pay for being un-original’
This is a saying by the designer Yves Behar. I can only say he’s right. Lack of originality is paid in any field, especially in marketing. So why not enjoy traffic that social media brings to you? Even though your budget allows you to invest even more.
#3 Don’t ignore the social norms specific to the social network
A social network works the same as a social group. Don’t ignore the rules. Treat your clients with respect and professionalism! The same way you’d do it face to face. Do not exaggerate with promotional or marketing activities. Limit yourself to being social/sociable.
#4 Posts that have a message
If you want your business to thrive, make sure that your posts actually have a message. Don’t share just because you want to have something on your page. For example, don’t post cat pictures or sunsets if they are not related to your company.
#5 Keep a modest, natural, even ‘accidental’ air when posting marketing on social media
People like to interact with companies that seem to understand their needs. Don’t use too exaggerative words. Keep it simple and to the point. This way, your messages will not be marked as SPAM.
#6 Don’t use the same posting pattern
Conceptualize your marketing strategy with a clearly defined structure in mind. Don’t use the same posting agenda – Retweet, Retweet, Reblog, Retweet, Retweet. People will eventually get bored of it. They want fresh information. You can use retweet and reblog, but no too often.
#7 Human to human communication
In the digital era, direct human interactions tend to become increasingly rare. Therefore, paradoxically or not, people appreciate more and more direct communication. If you use Facebook to promote your business, don’t forget that nobody wants to interact with just a brand image. Facebook’s unwritten laws also dictate personal, human communication. How do you do it? Very simple. Start by reposting photos from Instagram or by communicating a musical preference, hobbies or outdoor activities outside of work schedule.
#8 Always answer to comments
Don’t remain silent or indifferent to public’s comments. Don’t leave the impression that you disrespect or ignore their messages. Especially when it comes to negative comments, you need to have a professional position.
#9 Don’t delete comments
Never delete comments! No matter if they are positive or negative. Unless there’s a policy posted on your website. Because of that, people will think you are unreliable. Your business might seem like a SPAM or SCAM. You can’t make everyone happy. There will always be some unpleased customers. Treat them with professionalism. You will gain respect from your audience!
#10 Don’t abandon a website page or a website
When searching for information, people might land on an old page. There, they can find data that is not up to date. They will think it’s active. Therefore, they might feel frustration or anger. Ultimately, this can lead to losing clients and loyal target. Always keep your pages up to date. If you don’t use a page anymore, delete it!
#11 Real-time monitoring
Because we talk about internet marketing, real-time tools are a must. Even if promoting on a specific social network is not part of your strategy, you should also monitor that. Create accounts on every social network and fill in details about your business. Even if you don’t promote your business on Twitter, people might find your profile. That’s why you should monitor intel from that place too. Maybe in the future, you will find out that Twitter is a better platform for your type of company.
The younger generation is all about vlogging. If your business targets them, then you should consider creating vlogging. TedTalks or The Economist are very popular among young adults. Use vlogging to gain more popularity and a wider audience. It is also an effective way to convey “leadership thoughts” messages.
#13 Leadership thoughts
Nowadays, they are very popular. People want to become leaders, not just work for others. They want to learn tips and tricks about leadership. If you haven’t considered vlogging, then use LinkedIn Influencers. You can share a lot of motivational text, images and leadership thoughts.
#14 Continuity & contingency plan
Always have a backup plan in case something goes wrong! If the person in charge of marketing leaves the company, the strategy needs to continue. Your audience should not perceive any difference in content or style of communication.
If your business doesn’t lend itself to using very popular strategies, but more informal, it doesn’t mean you are out of options. Gamification is a technique borrowed from PC games. It uses game elements in a context that is not related to the game itself, to increase participation. Games, contests, interactive ads – they are the future. The main exchange coin in social media is information. So you can detach yourself from the competition by providing high-quality content: leadership speeches, case studies or best practice examples.
But for the maximum outcome, why don’t you combine these two? Alternate them. This month, use gamification. Next month, use leadership tips and tricks and so on.
#16 Interconnect social media profiles
This way, people will be able to go from a profile to another very easy. Maybe they are familiar with using Twitter instead of Facebook. As you could see at #11, people use different social platforms. That’s why you should have in mind this thing. Even if you think it’s not that important.
Stories are the latest trend on social media. Starting with Snapchat and then followed by Instagram and Facebook, they are a simple way to promote something. And it’s costless. Your post will be online for 24h. During that time, people will see your post among their personal stories. It works like Facebook Ads, but it’s more interactive. It can be anything from text, to pictures or even videos. Get creative and attract new leads!
I really hope this article today helped you with understanding social media. Follow our blog to find out more interesting facts or tips about the Internet. In this digital era, it’s almost crucial to know basic social network information. Until next time!